The Crimson and Gold EP is a collection of stories in song, inspired by the small fishing communities in and around the local area from the Moray Coast to the bay of St Cyrus.
We took the fishing theme as our starting point. We wanted to echo Japanese art, where the fish is a really important symbol, to reflect the importance of fishing to the area – 60% of UK fish catch is landed in Scotland. We subverted the Japanese theme by using a haddock as our symbol rather than a koi. Crimson and Gold also allowed a play on the Japanese art of kintsukuroi, “to repair with gold” – the art of repairing pottery with gold lacquer and understanding that the piece is more beautiful for having been broken. It makes it special.
With this theme, rather than run of the mill business cards, and as the music is currently only available on the website as a download, I designed little square mini fish prints with the artwork which can be sold with a download code on the back. This gives the audience something tangible to take away, plus carries the band’s contact info so fans can keep up to date. We designed stickers to replace business cards as giveaways/free publicity with the website details.
Down the line we are also planning a CD sized version of the cover with lyrics, and a fab creative collaboration with limited edition lino cuts of the same fish, in crimson ink with a gold leaf eye on Japanese paper. These will be available exclusively from Three Word Stories.
The fully responsive website
launched alongside the EP on 15th September.